brand personlities:ibm and appple Question attempted: Identify cardinal brands at bottom the same product category that project different images to the consumer. pit the different projected images by comparing and contrasting the dickens different brands. What techniques did the marketer use to create these images? How would you explain this frugal attempt in the light of the self- concept of the buyer? executive director Summary Products are created in factories but brands are created in the mind of the prospect. These immortal words symbolize the power of branding and the criticality of brand management.
Every brand has a constitution and is thus able to position itself in the mind of the prospect. Products in the same category may solve the same obstacle but, all consumers dont buy the same product. well-nigh base their finalitys on price while some may decide on the basis of the benefit they derive from that product. The stopping point making process is sometimes long and arduous bu...If you lack to get a full essay, order it on our website:
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