p It has been said that the function of the media is to sell audiences to advertisers . Discuss this statement s relevance to the Australian mediaThe list of media extracts is increasing with the advancement in technology . Newss , radio , magazine , television , direct stigma , and Internet argon some of the advertise possibilities that may be customd by the advertisers to capture audiences . Television is the most all important(p) media with the highest coverage in AustraliaAlthough the media performs the function to sell audiences to advertisers , but its not perpetually the case . It is important to cull the right media for scratch audiences . in front making a decision or so which mode acting of distribution to use for an advertising message , thither be certain agentive roles to be considered while studying the sundry(a) media . With what media does the chump market come in contact ? What media send packing top hat present the unique characteristic of the product ? What be the advertising objectives of the advertising program ? Both ad message and media choice are affected by such objectives ? What is the media cost disclose of pocket cost and cost per individual should be considered in the media decision . What do competitors use as advertising vehicles ? How discriminating is the media ? How many masses does the media reach ? reporting and circulation data are crucial . Is the media available ? What about media restrictions ? What take the media accept and in what form ? Flexibility is an separate factor . Newss and radio support last minute changes whereas magazines , outdoor , and other media are not as flexible .
In to sire the most of the media use the advertisers must weigh these factors and the knowledge of diverse media in an exploit to select the best media mix to bleed the advertising messageAdvertising , whether or not it sells cars or chocolate , surrounds us and enters into us , so that when we speak we may speak in or with book of facts to the language of advertising and when we see we may see through schemata that advertising has make salient for us . [S]trictly as symbol , the power of advertising may be considerable (Schudson , 1984Advertising is the puppet , which bathroom be used to mold the consumer in a significant direction . It appends all the cultivation regarding the product , proceeds or event at which the people are creation persuaded The more than informative your advertising , the more persuas ive it will be (Ogilvy , 1971Regulating advertisingIn to specify the ethical and ratified boundaries for the advertisers the Federal , assign , and local governments in Australia develop laws These laws are also aimed at the protection of consumers and their rights of information and protect the advertisers from wrong practices of the competitors . These laws generally inc1ude pursuance five directions , which need to be communicate by the advertisersUse of sullen information in the advertisement , which can mislead the customers about the event , product or serviceIt has been made essential for the advertisers to provide the customers with maximized information to the customer , which can encourage him...If you want to part a full essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper